a video that are able to make people feel something about it, whether its positive or negative is the first step to become a viral video
take an example you watch a video and it make you laugh, angry, or even wanna cry
it show the potential of the video to become viral
[charlie bite my finger.. the ending giggle make me watch the video agn & agn]
2. Layout
layout is the part that video sharing website play an important roles in helping the video become viral
it refer to how easy or how user friendly the website is for the viewer to share the video to the other social networking
one of the most famous video sharing website will be Youtube by Google
which support sharing video to most of the social networking site
[sharing the video is just as easy as A B C]
3. Relevance to environment
this can be refer as the value of timeliness in news value which is trying to pair your own video with what is trendy now
this usually happened in some hits song where people will try to create a cover of their own version of the song or sometimes create a parody that is funny and sarcastic towards the original music video
[notice how much views the first video gained?]
4. Author's fame
or can be refer as the popularity of the uploader of the video
the number of people subscribed the channel are a base number of views that the video can get
and each of the share by the subscriber might trigger more people to views to channel
sometimes author's fame also can be refer to who or what character that appeared in the video which people will likely to watch
[PewDiePie is a famous video game commentator in Youtube with around 28 million subscribers, he gain five millions of views for his new video within one week]
5. Run Time
people often does not had so much attention on a thing thus how long is the video would also be a key to become a viral video
a viral video is usual around 3 to 6 minutes which is the length for a song to finish
thus the video should be concentrated as much as possible and are able to keep people eyeballs on it
6. Title + Thumbnail
a good title is a good step for people to able to search the related video that they might be interest of
a title should able to summarize the whole content of the video and its characteristics
thumbnail are also as important as title do as people do like to watch image than read even it is just the title
visual played the most important part when people saw a recommended video
it helps to decide whether or not they would like to play it or not
[as a cats lover im surely to click on the link for that adorable kitty face]
some of the company had seen the potential of viral video to gain people to buy their product
thus many of the companies had invest to make some video and hope that it become viral
[new balance comes out with micro movie for its new product]
in this era viral video should be highly valued of its potential to reach a large number of audience
viral video might be a powerful tools to channel hidden message of advertising something which can contributed to higher sales
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