Is New Media FREE OF CHARGE?

This week I will still talking about new media
I'm going to touch about the cost of new media and also the necessity new media executive based on the discussion in class earlier on

YES, for most of us new media are free or sometimes cost a little to purchase the hardware to access to new media
but for those company that willing to invest on extending their usage of new media
it might cost a pretty penny to reach their goal of making more money

Take an example social media such as Facebook, Twitter, Instagram are free for certain extension
for ordinary people like you and me we use social media to share about ourselves with our friends
but for the company it will be them trying to deliver message to get their potential customer to buy their products or services
thus they will need to advertise their latest promotion, activities ongoing so that people notice them
it can be pay to be the promoted pages and sponsor on Facebook
or skippable or unskippable ads on Youtube
This all come to a cost depends on the result they trying to archieve

To manage all the activities on the new media a job titled New Media Executive emerged from new media
New Media Executive also coordinate activities on new media to gain consistency with the pr campaign
for me i would say that New Media Executive is not necessary for small company
BUT it is a MUST for bigger organization such as international company, listed company or company that intended to