[VIDEO] 2 mins on How To make a good media plan

So i had made a quick & simple video by using Microsoft Power Point
to show on how to make a good media plan
hopefully throughout the video it can give some idea on how to form a better media plan

Viral Video? why not?

viral video is a video that becomes popular through sharing on internet Youtube & Facebook are one of the important medium that helps to get the video viral It can be seen on these viral video that some of the characteristics that they shared which might get them gone viral 1. emotional valance
a video that are able to make people feel something about it, whether its positive or negative is the first step to become a viral video
take an example you watch a video and it make you laugh, angry, or even wanna cry
it show the potential of the video to become viral

[charlie bite my finger.. the ending giggle make me watch the video agn & agn]

2. Layout

layout is the part that video sharing website play an important roles in helping the video become viral

it refer to how easy or how user friendly the website is for the viewer to share the video to the other social networking

one of the most famous video sharing website will be Youtube by Google 

which support sharing video to most of the social networking site

[sharing the video is just as easy as A B C]

3. Relevance to environment

this can be refer as the value of timeliness in news value which is trying to pair your own video with what is trendy now

this usually happened in some hits song where people will try to create a cover of their own version of the song or sometimes create a parody that is funny and sarcastic towards the original music video

[notice how much views the first video gained?]

4. Author's fame

or can be refer as the popularity of the uploader of the video

the number of people subscribed the channel are a base number of views that the video can get

and each of the share by the subscriber might trigger more people to views to channel 

sometimes author's fame also can be refer to who or what character that appeared in the video which people will likely to watch

[PewDiePie is a famous video game commentator in Youtube with around 28 million subscribers, he gain five millions of views for his new video within one week]

5. Run Time

people often does not had so much attention on a thing thus how long is the video would also be a key to become a viral video

a viral video is usual around 3 to 6 minutes which is the length for a song to finish

thus the video should be concentrated as much as possible and are able to keep people eyeballs on it

6. Title + Thumbnail

a good title is a good step for people to able to search the related video that they might be interest of 

a title should able to summarize the whole content of the video and its characteristics

thumbnail are also as important as title do as people do like to watch image than read even it is just the title 

visual played the most important part when people saw a recommended video 

it helps to decide whether or not they would like to play it or not

[as a cats lover im surely to click on the link for that adorable kitty face]

some of the company had seen the potential of viral video to gain people to buy their product

thus many of the companies had invest to make some video and hope that it become viral

 [new balance comes out with micro movie for its new product]

in this era viral video should be highly valued of its potential to reach a large number of audience

viral video might be a powerful tools to channel hidden message of advertising something which can contributed to higher sales

Mobile Apps Makeup Genius by L'Oreal Paris USA

Mobile apps are an application that normally designed for portable devices

such as Smartphone, Tablet etc

The 2 largest app market are Play Store for Android devices and App Store for Apple devices

Do noted that apps usually launch on App Store first before at Play Store

This is due to Android devices come in various sizes 

thus it will take some time to adjust the app so that it is applicable in different screen sizes

Mobile apps can utilize the hardware of the smartphone 

Add more function to the smartphone so that it can do more than calling and texting

for example, you can download game apps that allow you to battle with friends

There are few more apps that can make your life easier

such as E-mail apps, Navigation apps, Utility apps, Office apps and etc etc

Recently i noticed an apps by L'Oreal Paris USA that i think it will be great to share with

This is a brand new apps that just launched June 18 this year 

which is approximately one week before i started to write this post

Its the similar concept with the raved camera apps Camera360

that user can snap a selfie and edit makeup on it

but L'Oreal combined the idea with its product

which the texture & color of the makeup will be the one from their product

Obviously the apps targeted on woman and try to sell their product to them

i thinks its a great idea as the women can try it before they buy the product

thus they can save time from trying it at retail store and and save a lot from unwanted product

i do think the apps will be better 

if it added the function to let the user buy product that they are satisfy through the apps directly 

or 

just added the navigation function that navigate the user to the nearest store that can buy the product

i think that this is a great strategy that can surely boast up their sales

however the apps are currently only available in US's Apps Store

thus woman from other region and android user shall wait a little time before it hits the store

Managing Online Presence in the Digital World by Mr Azhan Rabi

Recently i been given the chance to attend a talk

by Mr Azhan Rabi regarding on how to "survive" on digital world

it was a fun and interactive talk that i learn many from 

below are some graphic information Mr Azhan Rabi used in his talks which can be googled

the picture showed how many people are on social networking

BTW do you know that if FB is consider as a country

it will be considered as the 3rd largest population country in the world

 with China & India in front and also followed by WhatsApp behind FB

Do you know that there is no secret between you and GOOGLE?

he know what you googled, who do you emailed, your username & password etc

all of this cannot be hidden from GOOGLE as long as you used it service

and YES it included the GOOGLE Chrome Web Browser

GOOGLE might be the one that know you best, not even your lover can beat him

Do you know that 82% of children are presence online before 2 years old

people love to upload pictures especially after they have a newborn baby

97% of people on the earth have at least one social media account

which 65% of them will login daily

Now do you get the message hidden?

each internet user are a digital asset for those website developer

by collecting our internet activity and analysis it to make it useful

for example get a clue on what we are interested in 

so that they can implement similar advertisement that might trigger you

 GOOGLE earn money by providing a virtual space of advertisement

and do noted that our opinion, thought that been share online are valuable

its a data that can help to improve and create a new idea

However we are not paid for all this

instead sometimes we even need to compromised a little 

so that the website developer can earn money through our internet activity

for example the annoying unskippable advertisement on youtube clip that force us to watch the ads

thus by letting them to gain revenue from our online existence

one most important issue should be concern which is

DATA PRIVACY

i believe that most of the people does have at least one e-banking service

if the server are not protected enough the hacker can easily hack all the money

and poof that is how the money disappear without been washed off by your wives

there is some steps that we can do as precaution to avoid this kind of scenario happen

clear the cookies and history of the computer everytime you use the computer

avoid from using computer other that your own to login to e-banking website

dont ever save our password and username on other computer than your own

etc etc etc

As new media is become avoidable and should be pay attention to

why not learn to be a smart internet user

fully utilize the function of social network which is obviously not just about keep in touch with friends

the power of social network are more powerful than you thought

and it will get stronger and stronger from time to time

our lovely Ms Sabrina handling a token of appreciation to Mr Azhan Rabi 

(ps Black ask if ms are pregnant XD)

lastly thank you Mr Azhan Rabi for given us a talk that increase our knowledge of handling social media

Is New Media FREE OF CHARGE?

This week I will still talking about new media
I'm going to touch about the cost of new media and also the necessity new media executive based on the discussion in class earlier on

YES, for most of us new media are free or sometimes cost a little to purchase the hardware to access to new media
but for those company that willing to invest on extending their usage of new media
it might cost a pretty penny to reach their goal of making more money

Take an example social media such as Facebook, Twitter, Instagram are free for certain extension
for ordinary people like you and me we use social media to share about ourselves with our friends
but for the company it will be them trying to deliver message to get their potential customer to buy their products or services
thus they will need to advertise their latest promotion, activities ongoing so that people notice them
it can be pay to be the promoted pages and sponsor on Facebook
or skippable or unskippable ads on Youtube
This all come to a cost depends on the result they trying to archieve

To manage all the activities on the new media a job titled New Media Executive emerged from new media
New Media Executive also coordinate activities on new media to gain consistency with the pr campaign
for me i would say that New Media Executive is not necessary for small company
BUT it is a MUST for bigger organization such as international company, listed company or company that intended to

New Media vs PR, Advertising & Marketing

When talks about new media, we often refer it as the internet based new technology that been utilized by nowadays human being, such as smart phone, social media and so on. These new media dramatically changes the behaviors and lifestyle of human since their first appearance without been notice by us. Later on i will go through how new media changes public relation, advertising and also marketing.

New Media vs PR
The existence of new media make the process of PR easier to be conduct and simplify the whole process of R.A.C.E.
Research is easier, and can be conduct anytime at anywhere as long as there are mobile devices that can access to internet. Each company usually have their own website that make it easier for PR to gather information for their research.
Action are more interactive. Program planning involving new media such as social media and mobile devices can increase the interaction with the target audience.
Communication cost less and can archive more specific target audience. New media will often be choosen as one of media been use to deliver the message to targeted audience as there are not as expensive as the contemporary media.
Evaluation are more efficient. Feedback can be gain from new media such as keyword searching to know the respond of the public. Some will also drop their feedback on the website or social webpage of the company.

New Media vs Advertising
Advertising turns out to be more creative with the involving of new media. The interactivity of the audience and the advertisement are the biggest changes been influence by the new media. Thus create the atmosphere that the advertiser care about the needs and wants of the audience, which made them more willing to accept the message that the advertisement trying to send, or even take action such as gather the info of the product or want to buy the product. New media also provide virtual spaces such as Google AdWords that enable advertiser to buy the space and advertise the advertisement. What they do is that they will collect the user internet activity such as keyword been key on search engine that shown what the user interest on and match it with the type of advertisement so that the advertisement go to the right person.

New Media vs Marketing

New media had made it easier for marketing to do research on their target audience. They can hire an online survey company to do a survey for them online which they the  feedback are faster than doing survey on real life. Social media also can be fully utilized for market researching as they often can get a honest feedback from the consumer through social media. The company might also conduct a free survey on the social media to know better of what the consumer thinks.